Client: 3M
Project: Marketing Skills Development Programme (MSDP)

The Need

To produce improved rates of business growth from targeted, highly effective marketing training programmes, throughout Asia-Pacific.

The Solution

We have worked in partnership with 3M to design and deliver a modular series of 2-day workshops for marketers with less than 5 years experience or for those with little formal marketing training.
The programme has been cost-efficiently delivered to a wide audience through the use of train-the-trainer workshops, where experienced marketing and human resources staff become accredited to deliver the MSDP workshops in their own country. MSDP has been rolling out in this form since 2000 in 7 countries throughout the Asia-Pacific region and has produced successful marketing outcomes for 3M.

Testimonials

"One of the key things that the program does is to balance different learning models and to change the process frequently. This means you don’t get bored participants and everyone tends to remember the experience, not just the information. Feedback from all participants has been positive and the local leadership has been very eager to schedule additional modules faster than we can deliver them. Nexus Partners has been terrific to work with. John is the best facilitator / trainer I've worked with from outside 3M. Nexus delivers, they are flexible where called for, and they have a good combination of being completely professional but also fun to work with. Everyone has been impressed. Their perspectives on how to deliver training (train-the-trainer) helped us a great deal."
Bob Anderson, 3M.

"I particularly liked the practical application of the tools to our business that I can really use to achieve growth."
Participant feedback

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